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Tatiana Khoury

MS in Environmental Design - 2 yr Furniture and Fixture — Graduate Spatial Experience Design
Course:
GPRT-152 Communication Design 2: Information & Context
Faculty:
Allison Goodman

Techo

This is a logo that I designed for Techo, a nonprofit organization that creates transitional housing for those facing extreme poverty in Latin America. I started with a sketch from a quick exercise and then went through type options as well as the shape and placement of the elements. The way the two horizontal pieces are held up and stable with the help of the vertical piece, to me, reflects the goal of Techo.
Learning Outcomes:
I learned how much everything has to have a purpose and connect back to your message. From the type to the colors and even the setting of your mockup. I also learned so much about the value of quick sketching. Even after digitizing my sketch, it did not have the same effect as the original. So I had to find a good balance between the imperfect original and my more uniform variations.
Project Website:
https://www.youtube.com/watch?v=w5vH9T0jxh4
Original sketch from a quick exercise at the beginning of class where we combined a symbol bank and a specific letter or idea to create a new symbol.
Type Exploration
Sketches for motion piece
Storyboard for motion piece
Sketches for poster
I realized I was sketching the roofs like the roofs we have in America but not like the roofs in Latin America. So this image of favelas was my main inspiration for my final poster.
This is my final poster which is a take on the favelas but in a simplified manner, utilizing the shape from the logo.
Here is my poster in a place you would actually see it, in Rio de Janeiro next to a bus stop.