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Taylor Shubert

Master of Design in Brand Design and Strategy — Brand Design & Strategy
Course:
GBDS-501 Branding Studio 1

Fibonnaci

Final> https://docs.google.com/presentation/d/1sulXTbf-BWkHCjWbS7ii7JVUcuAJRvmt3R73m_VtJBE/edit?usp=sharing The Luxury car market is oversaturated with high-priced vehicles lacking unique style. Engines and alternate fuels become outdated quickly due to rapid innovation. The solution? Fibonacci is the first fuel-agnostic automobile for fearless visionaries and fervent connoisseurs that appreciates in both value and capability.
Learning Outcomes:
This project was both incredibly satisfying and a profound learning experience. Applying brand strategy in practice was challenging, but it enriched the visual design process in ways I had never encountered before. This project pushed me to work harder and create more, and liberated me from my preconceived notions of design. Fibonacci defies time through its innovative technology and style, establishing itself as a brand that can outlast the ordinary.
Project Website:
https://docs.google.com/presentation/d/17Y2xrOJy8B2yzkgHEeHOLK6vRvJFrpezixC7d4f…