Graduates
Taylor Shubert
Master of Design in Brand Design and Strategy — Brand Design & StrategyCourse:
521 Design Research and Strategy
Lécon
The goal is to elevate and redefine the EcoElan brand to a timeless, elegant design with environmental integrity. Create impactful connections with customers and long-term growth through competitive research and analysis, user journey mapping, and applied brand identity. Redefine what luxury can and should be.
Learning Outcomes:
Through this project, I learned what it is like to work in tune with another designer. Elizabeth and I were able to work seamlessly on the research, customer journeys, storyboarding, etc. When It came time to decide if we wanted to do more and go beyond the scope of research, it was an easy, 'yes!'. Our competitive insights, user scenarios, and vision for the brand led to easy applications that achieved the goals outlined in the extensive project brief.