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Teresa Chang

MFA in Graphic Design - 2 Yr Path — Graduate Graphic Design
Course:
GMGX-651-03: Graduate Studio 4
Faculty:
Lauren Cantor
Term:
2025 Spring

WáDoll

WáDoll is a brand concept I designed for international BJD collectors, addressing challenges like language barriers, costly shipping, and difficult returns. Inspired by my own experience as an overseas buyer, the project envisions a platform that makes collecting easier and more accessible—transforming frustration into a seamless, joyful experience.

Project Website:
https://www.cteresa.com/work-p1QJU/wadoll
Tags:
Branding,
Identity Design,
Packaging
BJDs are valuable collectibles, so trust lies at the heart of WáDoll’s identity. I designed reliable packaging in three custom box sizes—each crafted to protect what matters most and visually communicate care and precision.
I designed WáDoll’s website and app to celebrate the community’s creative spirit, allowing collectors to mix and match skin tones, eyes, wigs, and more—turning every doll into a one-of-a-kind creation.
I envisioned WáDoll as more than a marketplace—by designing for community engagement through global exhibitions, the brand embraces inclusivity and celebrates cross-cultural creativity.
I designed custom doll bags and quality assurance certificates to extend WáDoll’s promise of care beyond the purchase—helping collectors protect what they cherish with confidence and style.
I adapted WáDoll’s identity into concise, engaging visuals specialized for Instagram—ensuring consistency while creating content that connects and resonates with online audiences.