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Umang Ahluwalia

MFA in Graphic Design - 3 Yr Path — Graduate Graphic Design
Course:
GPRT-103 Type 1: Fundamentals
Faculty:
Cheri Gray

Sigur Ros Album redesign

This is an album redesign for Sigur Rós’ album Valtari.  The Icelandic band is known for their minimal and classical post-rock sound. The album redesign focuses on incorporating elements from the sonic soundscape of the album, such as empty space and intense swelling of chords, into the typography and images.
Learning Outcomes:
From this project I learned how to convey an emotional experience through typography and imagery. The biggest thing I had to master was how to integrate typography into a composition without it seeming pasted on.
The CD and Vinyl are both inspired by the auroras and nature present in the band’s home country of Iceland.  In particular, the aurora borealis relay the gentleness yet grand essence of the album.
The posters use a different wordmark from the packaging to work at a bigger scale, but uses the same typefaces to connect to the identity created for the band and the album.
Wordmark 1 is inspired by the chords and large amount of space present in the album. It can also be read from left to right/ bottom to top or the letters on the left together then the letters on the right together.
Wordmark 2 is inspired by the swelling of chords in the album but also the fluidity, which is embodied in the connecting letters.
The accompanying merchandise exists in the same universe as the other collateral but has its own unique voice. It takes inspiration from the same ideas (Northern lights, swelling chords) as the vinyl and CD but expressed in a more modern and urban way to support lifestyles.