Formula 1 Paddock Pass Experience

As part of our 2nd term project, we had to design hospitality experience that incorporated interactivity for a chosen brand. Being a big fan of motorsports in general and formula 1 in particular I chose to design a hospitality experience that expresses the importance of time in a race. The experience is a temporary moving structure that is exclusively for the paddock pass members. The entire structure acts as a piece of data visualization, which is an important aspect of modern formula 1.