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Virginia Liu

MFA in Graphic Design - 2 Yr Path — Graduate Graphic Design
Course:
Color Theory
Faculty:
Adam Ross
Term:
2026 Fall
Collaborators:
Basil How

Stari: Prism Collection

This blind box collection transforms the act of collecting into a sensory experience of discovery. By pairing a curated color palette with the intricate forms of traditional craft, each star charm becomes a personal reflection of the collector’s energy. The project explores the intersection of playful nostalgia and timeless wisdom, sparking a connection between the holder and the magic within the mundane.

Process:

The development of Stari was driven by the rising cultural phenomenon of blind boxes, a trend where the thrill of the "surprise" collectible has become a staple of Gen Z and Gen Alpha consumer culture.

​My focus was on the visual storytelling—crafting a brand voice and color theory that elevated these surprise items from mere trinkets into meaningful "modern talismans." Through intentional photography, motion editing, and copy, I framed the chance-based excitement of the unboxing experience as a moment of synchronicity and discovery.

By blending the playfulness of a lottery with the sophistication of ancient symbolism, we created a brand that resonates with the modern desire for connection and collective wonder.

Project Website:
https://www.virginiaxliu.com/stari
Tags:
Branding,
Identity Design,
Packaging,
Product Design
A first look at the Prism Collection, where vibrant materiality meets the precision of modern design.
A behind the scenes promotional video for the brand and product.
A series of large-scale prints capturing the ethereal movement and vibrant energy of the Prism Collection.
The packaging was engineered for a specific tactile sequence: a perforated seal gives way to a pull-up clasp, creating a deliberate moment of discovery that reveals the talisman within.
A vertical pull reveals one of seven unique stars, while the integrated top-clasp doubles as a functional hanging display for retail environments.
Collectable character cards of each Stari within the series.