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Yan Duan

MFA in Graphic Design - 3 Yr Path — Graduate Graphic Design
Course:
GMGX-501 Graduate Studio 1
Faculty:
Jack McEntee
Term:
2023 Fall

Troubadour

This project is a rebranding of The Troubadour, a legendary Los Angeles music venue. For over sixty years, The Troubadour has discovered, supported, and launched some of the most talented musicians of our time. Showcasing both emerging and established artists, the venue offers an intimate live music experience deeply rooted in the spirit of classic Los Angeles.

Learning Outcomes:

Through this project, I became familiar with the essential steps of brand reimagining and learned how to rediscover new possibilities while building upon an existing brand’s cultural foundation.

Tags:
Branding