MFA in Media Design Practices - 3 Yr Path — Media Design Practices
Rivian 2035
This group project is dedicated to designing a 2035 electric vehicle for the Rivian brand. Based on Rivian brand user research, we designed functions such as wildlife detection, outdoor activities, and community activities for the user experience of Rivian in 2035. The result of the project is a story-driven demonstration of interface design and usage scenarios, showcasing the convenience the vehicle brings to users while venturing outdoors.