Graduates

Yasamine June

BFA in Creative Direction — Creative Direction
Course:
The Advertising Photographer
Faculty:
Sean Rice
Term:
2023 Spring
Collaborators:
Art Direction by Yasamine June, Additional Photography by Travis Waddell, Model Alma Lucia

Hyundai

Role: Art Director, Photographer, Retoucher + Colorist

Process:

 

Hyundai has repositioned itself as one of the most desirable auto producers on the market. Their growing catalog of fully electric vehicles is showcased particularly well by the Ioniq 5, which combines excellent build quality with top of the line technology, an elevated design sensibility and over 200 miles of range per charge.

This campaign for their IONIQ 5 EV, highlights the elegance of the vehivle and celebrates it as a natural extension of a more beautiful future. "Energize Your Future" features a young woman on a typical day as she moves towards a brighter, more abundant future. She is shown driving the car, making a stop to pick up a large bouquet of flowers between her old neighborhood and her new one, symbolizing movement toward greater fulfillment. The floral motifs symbolize beauty and rebirth, and upward mobility toward a future that young women can easily envision for themselves.

Energize your future. Hyundai Ioniq 5. 

Tags:
Advertising
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