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Yeon Ko

BFA in Illustration - Motion Illustration — Illustration
Course:
GMOT-303 Type 5: Motion
Faculty:
Ming Tai
Term:
2025 Spring

Millennium Dance Complex Rebrand

Millennium Dance Complex is a global community where dancers of all levels come together to grow, connect, and create. This rebrand reinterprets that spirit into a unified, movement-driven visual identity that feels both world-class and welcoming. 

Process:

Rebranding Millennium Dance studio was a chance to explore how an already iconic space could be expressed through a new visual language. My challenge was to make the identity feel more approachable and movement-driven, while still honoring the legacy and energy people already associate with MDC

Learning Outcomes:

I translated MDC’s core values of inclusivity, expression, and growth into 
a cohesive visual identity. The system emphasizes movement, clarity, and accessibility across print, digital, and motion touch points. This creates a brand experience that feels both world-class and genuinely welcoming to dancers at any level.

Project Website:
https://yeonko.com/mdc/
Tags:
Branding,
Identity Design,
Motion Design