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Yingying Zhu

MFA in Graphic Design - 2 Yr Path — Graduate Graphic Design
Course:
601 Graduate Studio 3
Faculty:
Carolina Trigo

California Science Center

This project involves rebranding the California Science Center, with the aim of modernizing its overall style, be it in exhibitions or visual representation. I'm currently in the phase of thoroughly exploring the brand system. Over the upcoming weeks, I plan to expand the brand's presence through various touch-points, such as the website, app, physical spaces, and AR/VR experiences.
Learning Outcomes:
Through this project, I've gained invaluable insights into the intricacies of brand strategy. I've learned how to conduct comprehensive brand analysis, diving deep into understanding the client's unique needs and objectives. This experience has reinforced the importance of creating a brand identity that caters to the client's target audience, emphasizing that effective branding is not just about the designer's vision but aligning it with the client's goals.