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Yingying Zhu

MFA in Graphic Design - 2 Yr Path — Graduate Graphic Design
Course:
601 Graduate Studio 3
Faculty:
Carolina Trigo

California Science Center

The California Science Center aspires to stimulate curiosity and inspire science learning in everyone by creating fancy, contemporary, and fun experiences. Aligning with the rebranding direction, the VI design incorporates the concept of comprehensiveness, dynamically showcasing elements within the California Science Center.
Learning Outcomes:
Through this project, I've gained invaluable insights into the intricacies of brand strategy. I've learned how to conduct comprehensive brand analysis, diving deep into understanding the client's unique needs and objectives. This experience has reinforced the importance of creating a brand identity that caters to the client's target audience, emphasizing that effective branding is not just about the designer's vision but aligning it with the client's goals.
Project Website:
https://yingyingzhu.art/CSC