Metamorphosis

Drawing from Baudrillard's 'Consumer Society' and Kafka's 'Metamorphosis,' 'Metamorphosis,' my brand, explores the societal influence of appearance. We create fake identities to address the pursuit of social ascent through external packaging. Our dynamic logo reflects transformation, evident in our website and book design. Just as moths aspire to be butterflies, people aim to shift social class through appearance, yet true transformation eludes them.