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Yitong Jiang

MFA in Graphic Design - 3 Yr Path — Graduate Graphic Design
Course:
551 Graduate Studio 2
Faculty:
Pamela Olecki

The Atlantic Progress Summit | Rebrand

The Atlantic Progress Summit In this rebranding project, I developed my own system to make my Wordmark, and this system is based on my visual metaphor—the expanding of human knowledge. And I want the logo icon to be my dynamic element for the entire system.
Old Version
New Version
WordMark ｜ Incorporated shapes of visual metaphors and redesigned the font.
Monogram
Symbol
Main color palette
Secondary color palette
Floor Guiding Sign
Aganda