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Yueyi Han

MFA in Graphic Design - 2 Yr Path — Graduate Graphic Design
Course:
651 Graduate Studio 4

Bowly

Over 50% of customers buy groceries online. Most market portions are sized for families, making it hard for people living alone to finish food before it expires. Bowly offers the right-sized portions for young adults living alone, reducing food waste and providing fresh options.
Learning Outcomes:
This project shows my skills in brand identity and business strategy. I completed a market analysis, defined a target audience, found market opportunities, and planned the business structure. These insights shaped the brand identity and future brand elements.