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Yueyi Han

MFA in Graphic Design - 2 Yr Path — Graduate Graphic Design
Faculty:
Monica Schlaug

Morf

In order to foster a truly inclusive global design community, designers need to collectively build a new source of inspiration that embraces diverse cultural narratives, honors traditional visual languages, and promotes cross-cultural exchange. You can view more about my project through the portfolio project link below.
Project Website:
https://yueyihdesign.org/morf
I began my inspiration by exploring the origins of geometric patterns, which often have ancient and diverse roots—even when the shapes appear similar.
I referenced this process of tracing origins to illustrate the logo’s evolution. From simple geometric shapes to humanized patterns, each with its own variations based on the forms they developed from.
1. The entry point of MORF, offering quick access to all main sections— Research, Explore, and Community.
2. Introduces MORF’s mission: empowering non-Western visual languages through cultural tracing and collaboration.
3. Users choose their journey—start with research, explore global patterns, or engage with the community.
4. Begin tracing a visual motif by uploading an image or entering keywords to discover related cultural design languages.
5. Upload a visual element to receive a network of historical and cultural references connected through form and symbolism.
6. Search by descriptive keywords to explore design motifs across different geographies and timelines.
7. Displays culturally related visual references based on the uploaded image or text input. Users can click into each result to view detailed background information, cultural context, and source attribution.
8. An interactive map showcasing visual motifs from diverse cultures, allowing users to explore by location and region.
9. A space where users build, share, and browse visual archives—fostering collective inspiration and exchange.