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Graduates
Yuezhi Wang
BS in Product Design — Product DesignCourse:
New Balance Sponsor Studio Project
Faculty:
Kevin Beard
Term:
2025 Spring
New Balance Sponsor Studio Project
This project creates a future basketball shoe for Cooper Flagg as he enters the LA28 Olympics. The goal is to design footwear that matches his explosive style—quick first steps, aggressive cuts, and strong impact forces.
Through biomechanical analysis, we learned that Cooper places high pressure on the forefoot and needs strong lateral stability to prevent ankle roll. Inspired by F1 suspension systems, the concept introduces a dynamic TPU chassis that adapts under load. It compresses during impact, expands for grip, and supports the foot during sharp directional changes.
The final design improves traction, responsiveness, and energy transfer while staying lightweight. This shoe represents New Balance’s vision for the next generation of athletes—combining advanced geometry with performance-driven support for the LA28 stage.
Process:
This project started with athlete research, focusing on movement patterns like cutting, stopping, and acceleration. I used pressure mapping and motion analysis to understand how the foot interacts with the ground. Based on these insights, I explored concepts through sketching and 3D modeling, developing an exoskeleton structure to support dynamic movement. I then refined the design through prototyping and testing, balancing performance, structure, and visual identity.
Learning Outcomes:
Through this project, I learned how to translate biomechanics research into design decisions. I improved my ability to analyze movement and use data like pressure mapping to guide structure and traction. I also developed skills in building a holistic system, combining material, form, and performance. Most importantly, I learned how to design footwear as an active system, not just a static product.