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Zack Gibson

BFA in Graphics — Graphic Design
Course:
GPKG-202 Package Design 1: Design Principles
Faculty:
Daniel Hoy

Arbor Accents

Arbor Accents is a line of non-alcoholic cocktails (mocktails) that take inspiration from natural environments. Each flavor is created with ingredients from natural biomes and each design incorporates wood grain from a tree that grows in the respective biome. I wanted to create this brand to be an inclusive way for anyone to take part in social drinking culture without compromising their health or well-being.
Learning Outcomes:
Because this was a more fast-paced project, It really challenged me in terms of what I could do to create a brand and design bottle labels quickly. Designing for a cylindrical surface was new, and I learned how to organize lots of elements with very limited real estate (including legal information like barcodes and nutrition labels).