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Zack Gibson

BFA in Graphics — Graphic Design
Course:
GPRT-252 Communication Design 4: Identity Systems
Faculty:
Simon Johnston

Nikon

A redesign of Nikon's Visual identity that reinforces their reputation as a leader in creating precise optical technology that allow professionals and creatives to capture the world around them.
Learning Outcomes:
This project reinforced the importance of aligning formal design qualities with brand attributes. By emphasizing strong verticals in the logotype to convey stability and reliability, and using a rectilinear structure to evoke a sense of mechanical precision, I learned how thoughtful visual decisions can directly reinforce Nikon’s identity as a leader in optical technology.
Project Website:
https://www.zackgibson.info/nikon