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Ze Feng

MFA in Graphic Design - 2 Yr Path — Graduate Graphic Design
Course:
651 Graduate Studio 4
Faculty:
Gerardo Herrera

GRAFFICITY

GRAFFICITY is a graffiti art experience platform helps graffiti art lovers/artists/travelers who want to learn/share/participate in graffiti art by reaching regional cultural cooperation with communities, governments and cities and broadening digital experience and give them a multi-channel way of interacting.
Learning Outcomes:
During my studies with Gerardo, I navigated through an intense curriculum and challenging presentations. This process refined my understanding of brand planning, competitor analysis, and the business model canvas. While developing the app, I engaged with influential graffiti artists online. Their shared challenges and aspirations for their art community deepened my appreciation and broadened my perspective in brand design.