Graduates
Back to Projects

Ze Feng

MFA in Graphic Design - 2 Yr Path — Graduate Graphic Design
Course:
PRD-441 Package Design 1: Design Principles
Faculty:
Daniel Hoy

O'Clock Coffee

O’Clock Coffee is a thoughtfully crafted coffee brand tailored for the tense schedule people. From the early morning at 7 AM to the late hours, O'Clock Coffee offers a range of invigorating blends that provides much-needed solace and rejuvenation.
Learning Outcomes:
In a condensed three-week project, I took on the role of a creative director rather than just a graphic designer. I delved into PDP principles and iterative design techniques, honing in on topic selection, brand strategy formulation, product tone, design iterations, and scenario envisioning in a tight timeframe.