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Ze Feng

MFA in Graphic Design - 2 Yr Path — Graduate Graphic Design
Course:
PRD-441 Package Design 1: Design Principles
Faculty:
Daniel Hoy

SelfSense

SelfSense offers tailored, science-based personal care products with transparent ingredients. SelfSense's packaging's unique "consumer profile" label design provides a personalized brand experience that reflects a rational and sensible approach.
Learning Outcomes:
In my studies, I delved deeply into the intricacies of packaging, spanning its design to distribution. A class trip with Professor Dan to Chase Design Studio further enriched my understanding of material selection and the iterative nature of design. I recognized the brief window to capture a consumer's attention and the crucial role of ongoing refinement to increase success.