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Zehui Lu

BFA in Graphics — Graphic Design
Course:
HSOC-101 Art of Research

COFFREE | Coffee beverage research project

This project is a research project to find out the market demand through a comprehensive survey and research on coffee beans. The final output was a packaging design that would address the root of the problem of sugar overload in America and coffee.
Learning Outcomes:
I learned to do research from an entry point in this project. Using different approaches and offline surveys to find out what people need most and the issues that will make people empathize. And then to identify the problem and change it through my own ability.