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Zehui Lu

BFA in Graphics — Graphic Design
Course:
GPKG-252 Package Design 2: Brand Systems
Faculty:
Jessica Deseo

Walmarts Rebranding (in progress)

This is a rebranding project for Walmarts Great Value. My Project is focusing on household cleaning products. The concept of my branding is Whisper. This brand satisfies people during their house cleaning process. Give our user enjoyment while cleaning. Using the idea of satisfaction to heal people from intense work and life.
Learning Outcomes:
I got a deeper understanding of branding system affects a packaging system. Understand the importance of sustainability throughout my future and execute my design.