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Zifei Ding

BFA in Graphic Design — Graphic Design
Course:
GPKG-202 Package Design 1: Design Principles
Faculty:
Daniel Hoy

Beverage Package Design: Pink Pillow Rosé

This beverage packaging project required the development of my own hypothetical beverage concept packaging and labels for a specific design theme. I chose to create a hypothetical wine brand that enhances the quality of people's weekend parties with close friends or relaxation after a whole week's work.
Learning Outcomes:
I think my biggest takeaway from this project was the thought process of the different aspects to consider when choosing a brand name. I have had choices that I really liked, but had to pass on that option because I couldn't get past the negative connotations of the words. I had to choose between different names and think about which option was more appropriate and better expressed my design theme.