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Zifei Ding

BFA in Graphics — Graphic Design
Course:
GPRT-402 Advanced Print Studio
Faculty:
Stephen Serrato

Los Angeles Chinatown Rebrand

In this course, we select a Los Angeles organization for a visual system redesign. My choice is LA Chinatown, the nation's oldest. My new system honors its cultural legacy, blending historical significance with modern flair to revitalize the plaza.
Learning Outcomes:
My main challenge was harmonizing two language systems in the logo design. By integrating the shape of Chinese characters and Chinatown's iconic structure, I ensured readability for both languages. Balancing vibrant traditional Chinese colors in posters was also tricky; I aimed for harmony through varied color proportions.
Project Website:
https://zifeiding.myportfolio.com/los-angeles-china-town-rebranding-project-stu…