Milan Fashion Week Visual System

When designing for Milan Fashion Week, it is essential to consider not only the event itself but also its location and the vital role it plays for the city and its community. With numerous fashion weeks occurring globally each year, this presents a valuable opportunity to make Milan Fashion Week truly exceptional. By focusing on its unique attributes and the cultural spirit of Milan, I create an impactful and memorable experience for all participants and attendees.

I drew inspiration from the architectural style of Milan, particularly the shape of the arched windows and doorways, to create a typeface system for Milan Fashion Week. The bolder weight has a more minimalist design, while the two lighter weights prioritize readability.

It can be printed in large sizes for promotional products and displayed around the city during the event, enhancing the viewer's experience of the city's cultural atmosphere, especially on Milanese architecture.

These typefaces are dynamic, stretching and condensing in digital formats to interact with music and video content.

They provide information and can hold images and quotes. On digital media, animation adds energy, making the tone more exciting and cheerful.