Expansion: Beach Culture

This project is based on my cd3 book and the theme of the book is the beach culture of LA. This project will be hypothetically displayed near the IFS shopping mall in Chengdu. The goal is to show a sense of fun, highlighting the joy of LA's beach culture while making the locals in Chengdu feel connected to the beach as well. In the project, I combined emojis with Chengdu's local culture to create the visual experience of a novel collision.