Coachella Valley Music and Art Festival

My concept is based on diversity. Coachella brings together people with different backgrounds and different reasons for coming, so I wanted to create one visual entry point that makes everyone feel naturally connected.I started with color because that is how I understand a scene. I notice color before words, so I built the palette through the relationship between desert, sky, and land, using warm and cool fluorescent tones to express emotion quickly and clearly.I designed the logo as a flexible form because the Coachella experience is always changing. It references the separate stages and also echoes a treble clef, while showing the connection between the audience, performers, and the festival itself.