My name is Seoyeon Park. Growing up, I loved reading stories, immersing myself in different worlds and was naturally empathetic. I spent lots of time in my Dad’s factory, absorbing business-related conversations and seeing the importance of teamwork, leadership, and vision. I was truly captivated by the dynamic relationship between people and business.

I’m a Designer who blends branding, business and design, creating innovative brand identities and strategies. I focus on storytelling, vision, and research, uncovering untapped possibilities. My work centers around ‘How can we improve people’s lives? How can it benefit growth? What new, innovative opportunities can be explored?’ I seamlessly weave brand stories into tangible design, ensuring the strategy aligns with the needs of both the brand and its audience. I want to build relationships between people and business, fostering genuine, dynamic connections.