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Peder Albertson

BFA in Graphic Design — Graphic Design
Course:
GTRA-303 Type 5: Transmedia
Faculty:
Carolina Trigo

Svamp x Ikea

This was a branding project to create a collaboration between two companies. The chosen brands were Ikea and through the instruction of my teacher, I needed to make my own company from scratch. I created a brand called Svamp which is a mycelium materials consultancy company that would collaborate with Ikea to create sustainable packaging and furniture. (Linked below is the booklet for the project can be viewed online)
Learning Outcomes:
Through this class, I combined the project with my generative design class to create generative logos for the brand. I also learned the process of making a brand from scratch as well as how to make a booklet.
Project Website:
https://www.pederadesigner.com/work/svamp
Part of my transmedia project allowed me to project my posters onto a large screen.
Merchandise
Booklet Cover