Hi, I'm Peder Albertson. I currently live in Los Angeles, where I work as a graphic designer specializing in branding and multimedia applications. Using a range of analog and digital tools, I strive for thoughtful, long-lasting outcomes that minimize waste and maximize relevance. An urban explorer, I'm an observer by instinct and a designer by choice. I notice what others might overlook—the rhythm of signage, the logic behind layouts, and the culture embedded in the everyday. My work is driven by curiosity, cultural awareness, and a desire to design, not just for users, but from their perspective.