Peder Albertson

BFA in Graphic Design — Graphic Design

Course:

GTRA-303 Type 5: Transmedia

Faculty:

Carolina Trigo

Term:

2022 Spring

Svamp x Ikea

This was a branding project to create a collaboration between two companies. The chosen brands were Ikea and through the instruction of my teacher, I needed to make my own company from scratch. I created a brand called Svamp which is a mycelium materials consultancy company that would collaborate with Ikea to create sustainable packaging and furniture. (Linked below is the booklet for the project can be viewed online)

Learning Outcomes:

Through this class, I combined the project with my generative design class to create generative logos for the brand. I also learned the process of making a brand from scratch as well as how to make a booklet.

Project Website:

https://www.pederadesigner.com/work/svamp

Tags:

Branding,

Identity Design,

Publication Design