The Pink Awakening (WIP)

The Pink Awakening explores the resurgence of girlhood as a prominent trend in 2023, extending into 2024. This trend is characterized by elements such as bows, ribbons, and a predominant use of pink—and can be analyzed through various lenses, including nostalgia and escapism. This publication examines how women bond over this trend through different forms of media, marking it as a significant departure from historical trends shaped by external influences, such as the male gaze.