Graduates

Yanzhen Li

BS in Product Design — Product Design
Course:
Design Lab 1
Faculty:
Emily Sawamura
Term:
2024 Spring

Surfing with Singer- Singer-Inspired Surfboard with Integrated Rack Design

A bespoke surf system designed specifically for a reimagined Porsche 911 by Singer.
This project combines a handcrafted surfboard inspired by Singer’s iconic design philosophy with a custom-engineered rack that seamlessly integrates with the vehicle’s proportions and character. The board echoes Porsche’s sculptural lines, refined surfacing, and motorsport heritage, while the rack uses lightweight materials and minimal hardware to preserve the silhouette of the car.

Together, they form a cohesive product ecosystem that celebrates craftsmanship, automotive culture, and the spirit of adventure—extending Singer’s design language beyond the vehicle and into a lifestyle experience.

Tags:
3D Design,
Branding,
Product Design