CLICS Hair Studio

CLICS provides a digital system for hair salons but faced challenges in adoption. My goal was to redesign the app to help build trust, improve usability, and support salon realize business growth.

When I joined this project, I identified a clear misalignment between what key users needed in practice and what the CLICS system supported.

• Clients need a convenient way to view color options and clear reasons to build confidence.
• Stylists need simple, intuitive, and persuasive tools to use in front of clients.
• Salons need a system that could build trust, showcase services, and drive business growth.

Strategies