I am Brian Lu. Every person, place, and story I encounter gives me new perspectives, and trying new things has always pushed me to interact and engage with the world in a deeper way. Through this constant exploration I learned empathy and a clearer understanding of the experiences that shape people’s lives.

As an Industrial Designer, I follow that same instinct. I draw from my own experiences and the insights I gather along the way to find new opportunities that stay grounded in reality. My work aims to feel empathetic and engaging, precise and intentional, and supported by a fusion of thinking that helps ideas become meaningful and real.