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Kate Chon

BFA in Graphics — Graphic Design

Hotel Aire de Bardenas - Hospitality Branding

Located in the semi-desert landscape of Navarre, Spain, Hotel Aire de Bardenas is renowned for its unique architecture and connection to nature. This project designs a logo inspired by the hotel’s environment, symbolizing its elegance and wind protection. The minimalist yet resilient design creates a cohesive visual identity across print and space, enriching the guest experience while reflecting the natural surroundings.
Learning Outcomes:
I've discovered that making mind maps in class has been a beneficial process as this project draws to a close. I have found that these mind maps have helped me choose the right colors and messaging for my hotel. Including the primary colors of my brand in the project has improved its overall impact by adding excitement and making it more pleasurable.