MFA in Graphic Design - 2 Yr Path — Graduate Graphic Design
Course:
623 Graduate Communication Design 5: Visual Interaction
Amoeba Music
A Rebrand Project for Amoeba Music Amoeba Music is a record paradise for music lovers. With its vast vinyl collection, navigating the store can be overwhelming. To enhance the experience, I introduced the “Music Time Machine” concept, turning record browsing into a journey through time. By blending physical and digital experiences, this immersive strategy makes exploration more intuitive while deepening the connection between customers and music.
Learning Outcomes:
As a designer and illustrator, I aimed to infuse the UX/UI experience with the expressive energy of Amoeba Music’s personality. My goal was to create a system that extends beyond the physical record store, making it accessible to a global, multigenerational audience.