Graduates
Back to Projects

Tae Hyun Kim

BFA in Graphics — Graphic Design
Course:
GPRT-252 Communication Design 4: Identity Systems
Faculty:
Simon Johnston

Krakow Film Festival

Krakow Film Festival is one of the oldest film festivals founded in 1961 to first celebrate local filmmakers of Poland, then shifting in 2001 as a festival dedicated to documentary, animated, and short feature films. The new identity system emphasizes the festival's dedication to documentary films that bring change to not only individuals, but the world.
Learning Outcomes:
This course helped me develop branding skills, starting from a logo then expanding it to a whole branding system involving many elements such as environment and applications. The skills were an important aspect, but a large part of the course was learning the importance of a consistent system and the importance of a strong system when it comes to a brand.