MDP Event

MDP is ArtCenter’s master program in interaction design. Around me, classmates were creating incredibly imaginative and innovative work, yet our previous end-of-term showcases felt relatively improvised—short displays in a public hallway, with everyone standing in the same small area and very little sense of connection between projects.

My teammate and I felt strongly that our program deserved a more intentional and systematic branding approach: one that could reflect our innovative spirit, create a stronger sense of connection among students, and build a more playful environment for sharing work. The goal was to create a unified visual identity system that reflected the program’s experimental and interdisciplinary spirit.