My approach to design is grounded in understanding people: how they think, what they value, and the cultural contexts that shape their decisions. I hold a Master of Design in Brand Design and Strategy from ArtCenter College of Design, a Bachelor of Arts in Design from California State University, Long Beach, and an Associate of Arts in Anthropology from Long Beach City College. That foundation in anthropology fundamentally shaped how I practice design, giving me the tools to create work that connects beyond aesthetics.
As a multidisciplinary designer, I work across both two-dimensional and three-dimensional spaces, from brand identities and visual systems to environmental and industrial design. My work focuses on the intersection of strategic thinking and creative execution, designing solutions that are both visually strong and rooted in genuine insight about audience needs and behaviors.
I believe the most effective work comes from asking the right questions, understanding diverse perspectives, and translating that understanding into something (whatever it might be) that actually works for real people.