For me, design is about connection, helping people feel seen, understood, and engaged. It builds bridges between people, ideas, and experiences. My process starts with observation, noticing how details influence emotions, how interactions create rhythm, and how visuals spark meaning. Growing up in a diverse cultural environment gave me a refined sense of contrast, which often inspires my ideas. I’m attracted to the intersection of technology, culture, and storytelling in visual design. By blending research-based insights with an intuitive sense of form and color, I create experiences that connect and resonate. As I develop as a designer, I aim to push boundaries and craft work that feels both timeless and forward-looking, inviting curiosity, empathy, and participation.

I’m Suemin Yoo, a graphic designer based in California, working in Branding, Publication, and UI/UX Visual Interaction.